With over 13 years of research in her background, Gia has extensive experience designing and executing consumer research, globally. She has planned and moderated research across various categories, and industries, including beauty and personal care, household care, insurance and financial services, pet care, and tech. For years, she has leveraged design thinking to lead multifunctional teams in new product design, market launch strategies, POS/retail execution, development of print and TV advertising, and rebranding to capture and engage younger, more demanding consumer targets.

 

While her favorite methodologies are friendship dyads and participatory design/co-creation, Gia has a wealth of experience leveraging various research techniques, to include in-home interviews, product usage studies, diary studies, concept refinement, shop-alongs, intercepts, IDI’s, online message boards, informal “fireside chats”, focus groups and user testing. She has been lauded for her flexibility and problem-solving skills, when client needs evolve or the unexpected happens, including shifting to in person, virtual, or hybrid research, as needed.

 

Gia started her career as a 4-year INROADS intern with Procter & Gamble. Upon graduation, she joined P&G full time, with a short stint in B2B sales, followed by diving into her passion of consumer understanding. As she plotted out her career, Gia focused on opportunities to build her research toolbox and elevate her skillset. Gia has found the moderating training she completed with RIVA to be invaluable and continues to refer back to it as a foundation to her craft. She has also completed IDEO Insights to Action and Storytelling for Influence courses to enhance her skills in report writing and presenting.

 

Gia has always been passionate about giving a voice to the underserved, until they are able to find their own. This is why she has dedicated her free time to leading DEI efforts at various employers, and volunteering with organizations such as Big Brothers/Big Sisters, Jewish Family Services, Dress For Success, and INROADS. She holds a B.S. degree in Business Administration and Marketing from The Ohio State University. She is originally from Cincinnati, OH and has lived in various cities throughout her career. Currently, Gia calls Atlanta, GA home, as she has a strong appreciation for the diversity and entrepreneurship permeating throughout Atlanta, and its surrounding cities.