About Me

I've spent more than 20 years helping organizations better understand people—and using those insights to drive smarter business, product, and growth decisions.

My career has taken me across industries including technology, retail, advertising, insurance and financial services, beauty and personal care, household care, and pet care. Along the way, I've partnered with teams at Target, Meta, State Farm, Kellanova, Procter & Gamble, Clorox, and other Fortune 500 organizations to solve complex challenges spanning acquisition, activation, retention, loyalty, innovation, and customer experience.

While my title has evolved from consumer insights leader to UX researcher and research strategist, my passion has remained the same: uncovering the human truths that help organizations create products, services, and experiences people genuinely value.

I specialize in turning ambiguity into clarity. Whether I'm leading foundational research to identify new growth opportunities, optimizing a critical user journey, or helping teams understand the evolving needs of their customers, I bring together qualitative insights, quantitative rigor, behavioral data, and business context to uncover not just what people do, but why they do it.

Over the course of my career, my research has influenced more than $150 million in identified business impact, supported the launch of more than 20 products, and informed decisions across six Fortune 50 and Fortune 100 organizations. I believe research creates value only when it drives action, which is why I focus as much on stakeholder alignment, storytelling, and activation as I do on methodology and analysis.

At heart, I'm a curious researcher and a passionate moderator. While friendship dyads and participatory design workshops remain among my favorite approaches, I've designed and led research using a wide range of methodologies, including in-home interviews, diary studies, co-creation sessions, concept development, shop-alongs, online communities, focus groups, usability testing, and global in-depth interviews. I enjoy the challenge of matching the right method to the problem and adapting quickly when business needs evolve.

My approach to research has been shaped by a career-long commitment to continuous learning. After beginning my career as a four-year INROADS intern at Procter & Gamble, I intentionally sought opportunities that would broaden my perspective, deepen my expertise, and strengthen my craft. Training through RIVA, IDEO, and storytelling and influence programs has helped shape how I design research, synthesize findings, and inspire action among stakeholders.

Today, I'm particularly energized by the intersection of consumer behavior, growth strategy, and AI-enabled research practices. I leverage AI to accelerate synthesis and scale insight generation, while maintaining a strong belief that human judgment remains essential to research design, interpretation, and building trust with stakeholders.

Beyond my professional work, I have always been passionate about giving voice to underserved communities until they are able to find their own. This commitment has led me to champion inclusion initiatives throughout my career and volunteer with organizations including INROADS, Big Brothers Big Sisters, Dress for Success, and Jewish Family Services.

Originally from Cincinnati, Ohio, I've lived in several cities throughout my career and now call Atlanta home. I am continually inspired by the diversity, creativity, and entrepreneurial spirit that make the city such a dynamic place to live and work.

The projects featured in this portfolio represent the work I find most meaningful: helping organizations understand people more deeply, make more informed decisions, and create experiences that deliver value for both users and the business.